The classic case of the Tata Nano

Touted and marketed the cheapest car in the world, the Tata Nano was a car that the company (Tata Motors Limited) expected could bring about comfortable mobility for the market at a very reasonable price point. Designed to lure India’s burgeoning middle classes away from motorcycles. It received much publicity, but the sales expectations were

What is automotive product development?

Product development is more often done wrong than right. Seeing it being done the wrong way is frustrating to say the least. Business dictionary describes product development as ‘The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product